Since 2002 Ardent has been supporting AICCCA, the parent association of what is now FCAA. The Association has undertaken several initiatives that required custom web application development to achieve. Some of these were:

An Association Member query engine delivering prospective leads to its membership based upon services provided, geographical location and licensing in a given state. All leads were tracked in a custom Events dashboard in Google Analytics providing reporting to Association management. In 2015 this custom development brought-in over 4,600 leads directly to Association Members. In the first half of 2016 that number has jumped to produce 4600 leads in only six months, potentially doubling the leads from the previous year.

Industry specific legislation tracking system (https://watchit4u.org/) reporting information, from Federal and State Legislation to relative happenings within the CFPB, FTC, IRS and others as well. All information updated daily and stored in our extensive, easily searchable database.

Design of referral network structure to on-board network partners in order to drive more prospects to Association members

In 2013 our team was asked to build a new site for the hospital from the ground up. This required the skills of our entire team: digital strategy, copy writing, web design, and obviously web development. This was a significant project that spanned several months. In the end, the project was completed on time and on budget. It was a huge success and continues to improve and grow.

Starting in 2013 we established SEM campaigns for a variety of service lines at El Camino Hospital: Orthopedics, Men’s Health, Bariatrics and Bronchial Thermoplasty. For each campaign custom landing pages like the one to the right were created, A/B split tested, and optimized to produce the best converting interface at the lowest cost per conversion.

Success

While all service lines saw impressive results, the Bariatrics campaign was most successful. With a goal of further qualifying patients before they called or completed a form, we developed a custom Body Mass Index (BMI) calculator to sit within this landing page. Visitors could use the calculator to help determine if physically matched the requirements for bariatric surgery. By the conclusion of the campaign over 580 leads via form completions, and tracked phone calls were recorded. Based on the average cost of a bariatric surgery of $14,500-$23,000 these leads could generate $8.5-13.5 million in hospital revenue.