our work

Below are examples of some of our work and success stories. Please contact us if we can provide any further information on any of these examples, or if we can tailor a custom solution for you.

application development

Financial Counselors Association of America
www.fcaa.org & www.watchit4u.org
Washington DC

Since 2002 Ardent has been supporting AICCCA, the parent association of what is now FCAA. The Association has undertaken several initiatives that required custom web application development to achieve. Some of these were:

An Association Member query engine delivering prospective leads to its membership based upon services provided, geographical location and licensing in a given state. All leads were tracked in a custom Events dashboard in Google Analytics providing reporting to Association management. In 2015 this custom development brought-in over 4,600 leads directly to Association Members. In the first half of 2016 that number has jumped to produce 4600 leads in only six months, potentially doubling the leads from the previous year.

Industry specific legislation tracking system (http://watchit4u.org/) reporting information, from Federal and State Legislation to relative happenings within the CFPB, FTC, IRS and others as well. All information updated daily and stored in our extensive, easily searchable database.

Design of referral network structure to on-board network partners in order to drive more prospects to Association members

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web development

Marin General Hospital
https://www.maringeneral.org
Marin County, California

marin-general-website-snap
In 2013 our team was asked to build a new site for the hospital from the ground up. This required the skills of our entire team: digital strategy, copy writing, web design, and obviously web development. This was a significant project that spanned several months. In the end, the project was completed on time and on budget. It was a huge success and continues to improve and grow.

Below are some statistics of site use from the year prior to the new site launch (2013), through the following year (2014). As you can see traffic acquisition via organic search and via referral doubled – a testament to the creation of the site structure and copy writing with SEO being a top consideration.

Project Highlights

  • Conversion to a fully responsive design in response to increase in mobile traffic
  • Custom interface design (no templates or themes used)
  • Custom Physician database and search engine created
  • Support for SEM campaigns facilitated by custom landing page templates.

Success 2014 vs. 2013

  • Total Users Sessions: Increased almost 30%
  • Mobile (phone & tablet) Traffic to Site: Increased 86%
  • Direct Traffic to Site: Increased almost 30%
  • Organic Search Traffic: Increased almost 25%
  • Referral Traffic (a strong indicator of improved SEO): Increased almost 55%

 

Total User Sessions (2014 vs. 2013)
Increase user sessions to the Marin General Hospital site from 2013-2014

 

Referral Traffic 2014 vs. 2013
Referral Traffic to the Marin General site 2014 vs. 2013

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SEM and custom landing page development

El Camino Hospital
https://www.elcaminohospital.org
Mountain View, California

El Camino Hospital Bariatrics landing page.

Starting in 2013 we established SEM campaigns for a variety of service lines at El Camino Hospital: Orthopedics, Men’s Health, Bariatrics and Bronchial Thermoplasty. For each campaign custom landing pages like the one to the right were created, A/B split tested, and optimized to produce the best converting interface at the lowest cost per conversion.

Success

While all service lines saw impressive results, the Bariatrics campaign was most successful. With a goal of further qualifying patients before they called or completed a form, we developed a custom Body Mass Index (BMI) calculator to sit within this landing page. Visitors could use the calculator to help determine if physically matched the requirements for bariatric surgery. By the conclusion of the campaign over 580 leads via form completions, and tracked phone calls were recorded. Based on the average cost of a bariatric surgery of $14,500-$23,000 these leads could generate $8.5-13.5 million in hospital revenue.

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relationship marketing

Microsoft & ADT
Seattle, WA

 

Our experience spans beyond SEO and SEM, we have extensive experience with relationship marketing, including email template creation and use of marketing automation tools. Below are a couple of examples of email templates built for different clients. The Microsoft template was built in .oft format and optimized for distribution to Microsoft Outlook clients. The ADT email was built in HTML 5 with Cascading Style Sheet (CSS) optimized for web mail.

No matter what your audience, Ardent has the experience and skill to deliver the right email solution for your needs.

microsoft-oft-thumbnail
ADT email template

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